The Pennsylvania Resources Council and Penn Future are co-sponsoring a "TVs and More" recycling event Saturday in the east parking lot of Heinz Field, where representatives from eLoop LLC, an electronics recycling company, will be collecting televisions, computers, cell phones and other electronics for recycling.

The event is part of the "Black and Gold City Goes Green" campaign launched in March to encourage people to make environmentally friendly changes in their lifestyles.

Penn Future Outreach Coordinator Joylette Portlock said the agencies sponsoring "TVs and More" hope it will bring more awareness about the importance of properly disposing of electronic equipment that can potentially harm the environment.

The event, set for 9 a.m. to 1 p.m., comes at a particularly pertinent time. Recent news stories have reported complaints that another firm offered to raise money for local nonprofits by taking used electronic equipment without charge and then did not dispose of it properly.

"There's been a lot of exposure for the charlatans who may make people doubt whether they should make the effort to recycle their electronics," Dr. Portlock said. "But I'm here to tell you that recycling electronics is the right thing to do, and there's a right way to do it."

At Saturday's "TV and More" event, eLoop will charge $5 to recycle computers, $10 or more to recycle TVs (based on size) and $2 to $5 for other miscellaneous electronics.

During today's press conference, eLoop President Ned Eldridge explained why legitimate e-recycling companies must charge donors to properly dispose of their used tech equipment. The process of removing recyclable metals from electronic hardware is expensive, Mr. Eldridge said, and the monetary value of those metals has declined in the past year, so e-recycling companies re-gain less revenue from re-selling the metals. Additionally, he said, responsible e-recyclers must pay extra to keep their facilities safe for employees.